In contrast to the prevalent assumption of rich multipath in information theoretic analysis of wireless channels, physical channels exhibit sparse multipath, especially at large bandwidths. We propose a model for sparse multipath fading channels and present results on the impact of sparsity on non-coherent capacity and reliability in the wideband regime. From a capacity perspective, sparse channels are asymptotically coherent: the gap between coherent and non-coherent extremes vanishes in the limit of large signal space dimensions without the need for peaky signaling. From a reliability viewpoint, there is a fundamental tradeoff between channel diversity and learnability that can be optimized to maximize the error exponent at any rate by appropriately choosing the signaling duration as a function of bandwidth.