We will introduce projection analysis - a new technique to analyze gossip protocols that are based on random linear network coding. The analysis reduces the problem of spreading k messages via network coding to understanding how one message floods the network. This drastically simplifies prior results and allows to show that network coded gossip achieves ''perfectly pipelined'' convergence times of O(T + k), where T is the time it takes to disseminate one message. The analysis is extremely simple yet applies and extends to a wide variety of network settings.