In this talk we explore the problem of designing a communication protocol/mechanism so that rational agents achieve a predefined globally optimal goal, through the study of MAC-layer design in a relay channel under the assumption that the source and relay are operating strategically with the objective to minimize an average cost incorporating their own energy consumed for transmission and the delay incurred due to queuing. We show that when nodes are strategic, there exist (state-dependent) payment transfers between source and relay such that the resulting dynamic game has a unique sub-game perfect equilibrium that coincides with the socially optimal goal. We will comment on how this result can be generalized to the more interesting situation of asymmetric information.